Information Architecture
Is approved by the Web Site Manager
Does not duplicate existing content on EERE
Section Landing Pages – provide an introduction to a section and links to deeper content
Are short, concise, and easy to scan.
Make sense when found out of context via searches, links, or bookmarks.
Provide an introduction to content in the section.
Provide links to top levels of content in the section.
Each Page as a Whole
Is short, concise, and easy to scan
Makes sense when found out of context via searches, links, or bookmarks.
Header Text
Is concise
Is unique
Describes page content
Contains keywords that are used in searches, help the page rank high in search results, and are important to your users
Provides a meaningful caption for search results
Does not contain acronyms or abbreviations, e.g., SETP Budget, Solar Energy Technologies Program (SETP) Budget
Does not include ampersands unless they are embedded in terms, e.g., R&D.
Introductory Text
Describes/introduces page content
Contains keywords that are used in searches, help the page rank high in search results, and are important to your users
Does not contain acronyms or abbreviations that are not defined or used on the page.
The first few hundred characters provide a meaningful summary in search results.
Does not include ampersands unless they are embedded in terms, e.g., R&D
Subheaders
Are used to break up long blocks of text.
Contains keywords that are used in searches, help the page rank high in search results, and are important to your users
Describe paragraph/section content.
Do not contain acronyms or abbreviations, e.g., SETP Budget, Solar Energy Technologies Program (SETP) Budget
Do not include ampersands unless they are embedded in terms, e.g., R&D.
Body of Content
Is short, concise, and easy to scan
Contains keywords that are used in searches, help the page rank high in search results, and are important to your users
Does not contain acronyms or abbreviations that are not defined or used on the page.
Does not include ampersands unless they are embedded in terms, e.g., R&D
Spells out acronyms before they are used
Links
Tell visitors when they are leaving EERE
Tell users where they are going (e.g., avoid "Click here.")
Images
Every image has descriptive alt text.
Alt text does not include ampersands unless they are embedded in terms, e.g., R&D. (Only graphical text uses &.)
